Ali steps into snack-food ring

01/16/2007 | Forbes

Muhammad Ali is teaming with Mars to release a "Greatest of All Time" line of snack food intended for the 18- to 24-year-old market. The launch is slated for Wednesday, Ali's 65th birthday. The products, which will feature Ali's image and have boxing-related names and shapes, are likely to resonate with the young demographic, even though Ali put down his boxing gloves before they were born, experts said.

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