Cutting through the clutter can create more clutter

01/16/2007 |

Advertising professionals are split on the value of blanketing the consumer environment with marketing messages, from ads imprinted on eggshells and digital displays on elevators to ads projected on floors and sidewalks. While some believe the strategy of ubiquitous advertising is a necessary consequence of the media-fragmentation trend, others feel the saturation of advertising messages creates a kind of "sensory overload."

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