Hispanic shop doesn't cry over talent shortage

01/16/2007 | Advertising Age (tiered subscription model)

Independent Grupo Gallegos, Los Angeles, can't find enough Spanish-speaking creatives to handle its work for the U.S. Hispanic market, so it's going the distance -- to Buenos Aires -- where it is launching an office. The new Argentinean unit, whose executives will shuttle back and forth between continents and communicate with the U.S. via video chats, will handle work for clients including Comcast and the California Milk Processor Board.

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