P&G picks lesser-known shop for some TV work

01/16/2007 | Advertising Age (tiered subscription model)

Showing its flexibility in assigning creative work, Procter & Gamble has commissioned TV spots for its Olay Regenerist Microdermabrasion Kits and Febreze Noticeables from Red, a small Cincinnati direct-response agency spun off from P&G. But the use of Red over a roster shop like WPP Group's Grey Global Group, Toronto, which represents Febreze, does not mean the P&G is unhappy with its traditional shops, company spokespeople said.

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