Six ways to rate your TV spots

01/16/2007 | MediaPost Communications

Beginning in May, Nielsen will start releasing six streams of commercial data: "live" plus one-day, "live" plus two-days, and "live" plus three days of DVR playback, along with the current "live" only, "live" plus same day, and "live" plus seven days of playback. Nielsen will decide, with input from clients, which streams will set the standard for the fall TV season.

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