Athletes star in DIY ads

01/16/2008 | Wall Street Journal (free content), The

Basketball pros Chris Bosh and Steve Nash are two examples of athletes making and starring in their own ads. Bosh made a digital video on behalf of himself -- urging fans to get behind his campaign for a spot on the NBA's All-Star team. Nash, a Nike endorser, made a Web ad with an assist from Lola Schnabel, daughter of a prominent artist and filmmaker.

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Wall Street Journal (free content), The

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