New agency being formed by duo from AKQA

01/16/2008 | Advertising Age (tiered subscription model)

Two top digital media executives from AKQA, San Francisco, are starting their own shop, with financial support from an unidentified investor. The as-yet-unnamed startup will be led by Andrew O'Dell, AKQA's former president of interactive advertising, and P.J. Pereira, its former ECD, and is expected to have a relationship with AKQA, according to this article. AKQA CEO Tom Bedecarre did not comment on the executives' exit.

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