New report makes personalization tool recommendations

01/16/2008 |

"Which Personalization Tools work for E-Commerce and Why," a recent report from Forrester Research analyst Sucharita Mulpuru, summarizes the concept and status of e-commerce personalization and recommends specific tools for various types of Web shops. The four tool categories noted are versioning tools, simple cross-sells, advanced cross-sells and interactive filtering solutions.

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