Survey: SMS ads most popular among mobile marketers

01/16/2008 | Advertising Age (tiered subscription model)

SMS or text-message ads are the most dominant form of advertising in the mobile segment, according to the "Wave Eight" survey from Advertiser Perceptions of more than 2,000 brand marketers and agencies. Nearly 70% of those polled reported currently using text ads, while 69% said they intend to use them in the next six months.

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