Search played a role in Microsoft's Internet strategy as far back as 1995, as the software giant began to grapple with the phenomenon of the World Wide Web. However, the company resisted early attempts to launch a paid search service, on the grounds that it might cannibalize revenue from more lucrative banner advertising. This article chronicles Microsoft's work in the search space, from its acquisition of LinkExchange in 1998 to its decision not to pursue Overture Services in 2003, which was bought instead by Yahoo!. Microsoft CEO Steve Ballmer is reportedly again ready to pursue an alliance with Yahoo! in search advertising.
Published in Brief: