HP's Tac Anderson on corporate social media use

01/16/2009 | Online Marketing Blog

When he started leading social media activities across HP, Tac Anderson learned it's useful to work with the corporate culture instead of against it. In a Q-and-A on the Social Media blog, Anderson explains it can be effective to try to look to some activity already measured by your company and find out if it can be executed more efficiently and for less money using a social media strategy.

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