Tool King credits blog with improving sales

01/16/2009 | Internet Retailer magazine

With the aid of microsite, tool marketer Tool King was able to grow Web sales by about 10% -- reversing a 2007 decline. The blog draws a reported 50,000 uniques per month who come for how-to videos and product reviews. "We're a small company adding the same Web 2.0 applications that a shopper would find on a much bigger brand name site," founder Donald Cohen said.

View Full Article in:

Internet Retailer magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Sr. Product Marketing Manager
San Francisco, CA