Tool King credits blog with improving sales

01/16/2009 | Internet Retailer magazine

With the aid of microsite, tool marketer Tool King was able to grow Web sales by about 10% -- reversing a 2007 decline. The blog draws a reported 50,000 uniques per month who come for how-to videos and product reviews. "We're a small company adding the same Web 2.0 applications that a shopper would find on a much bigger brand name site," founder Donald Cohen said.

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