Ad spend is seen swinging toward mobile marketing this year

01/16/2012 | Mobile Marketer

Ad spending in mobile is due to expand greatly in 2012 as the evidence from last year points to even greater uptake of smartphones and more consumer time spent in the mobile space. "The smartest [marketers] know that consumers expect brands to have a significant mobile presence -- and they are punishing companies that don't," says Hipcricket Chief Marketing Officer Jeff Hasen. One area of growth will be check-ins and deals included in loyalty-focused mobile applications.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY