COO: Why Greene Turtle isn't giving up on burgers

01/16/2012 | BurgerBusiness.com

Many chains are promoting chicken instead of pricier beef, but Greene Turtle is going all in with a menu of burgers stuffed with ham, bacon, pepperoni and a variety of cheeses. The sandwiches represented about 65% of all burger sales during the first week, spurring the company to extending the limited-time promotion, says COO Bob Barry.

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