Maurices demonstrates retail's multi-channel future

01/16/2012 | Star Tribune (Minneapolis-St. Paul, Minn.)

Duluth, Minn.-based Maurices has made great strides in figuring out how to seamlessly combine brick-and-mortar store offerings with digital channels as more shopping moves online, David Jaffe, CEO of parent Ascena Group, explained at Retail's BIG Show. "We don’t care if [customers] go online or to the store. Our best customers will do both. It’s not either/or. It’s and, and, and."

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Star Tribune (Minneapolis-St. Paul, Minn.)

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