Online display ad costs declined as spending increased in Q4

01/16/2012 | BtoB Magazine

Spending on pay-per-click increased 22% in the fourth quarter of 2011, compared with the same period in 2010, according to an IgnitionOne report based on 79 billion impressions and 1.7 billion search clicks. Meanwhile, cost-per-click declined 8.6%. Google dominated the market with 81.8% of domestic PPC in the fourth quarter.

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