Tips for getting more ROI from trade show participation

01/16/2012 | B2B Lead Generation Blog

Marketers can improve the return on their trade show investment by developing a target list of the best potential leads from the attendance list, getting together with the organizers to promote special events, and using social media throughout the process, writes Pamela Markey. Don't focus on the raw numbers of people coming by the booth, but on the quality of the leads that can be nurtured during the show and during followups.

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