What Google's social-search strategy means for SEO

01/16/2012 | Mashable

Web designers can't afford to ignore Google's social-search upgrade, writes Erin Everhart. The extra weight given to Google+ pages by Google's social-search algorithm means that brands that don't take the social network seriously will see their search rankings suffer. "Search+ essentially forces brands to use their Google+ pages much like their own website. That means brands should integrate their main keywords into Google+ posts to increase their relevance in important searches," Everhart writes.

View Full Article in:

Mashable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA