Wheat Thins includes interaction in "do what you do" campaign

01/16/2012 | MediaPost Communications

Fans of Kraft Foods' Wheat Thins on Facebook are being encouraged to get out and do something and then tweet a Wheat Thins character, "the Do-Minatrix," about it. The new interactive campaign comes as Wheat Thins launches TV spots with a "do what you do" theme employing characters from the Fox animated sitcom "Family Guy."

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY