Wheat Thins includes interaction in "do what you do" campaign

01/16/2012 | MediaPost Communications

Fans of Kraft Foods' Wheat Thins on Facebook are being encouraged to get out and do something and then tweet a Wheat Thins character, "the Do-Minatrix," about it. The new interactive campaign comes as Wheat Thins launches TV spots with a "do what you do" theme employing characters from the Fox animated sitcom "Family Guy."

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