Zuckerberg takes the long view

01/16/2012 | Wall Street Journal, The

Facebook CEO Mark Zuckerberg says he won't be happy until every industry in the world has gone social. Zuckerberg says he's taking a longer-term approach to put social media evangelism above short-term profits. "Maybe there will come a time down the road when most of the industries we think should be social are already social and the primary thing we can do is optimize the amount of money we can make," he says.

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