American Eagle to cut back on discounting

01/16/2013 | Wall Street Journal, The

American Eagle Outfitters aims to cut its annual merchandise markdown rate from 37% to 30%, with more careful inventory management and fewer promotions during the year, the company said Wednesday. The teen apparel chain began its efforts to reduce promotions last year, a move CEO Robert Hanson said will result in a 1% improvement in margin performance for 2012.

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Wall Street Journal, The

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