Collective software retargets ads from TV to the Web

01/16/2013 | Adweek

Collective's TVA Channels marketing software is intended to help advertisers retarget audiences from television viewing to the top 250 websites. The software uses cable-box information paired with anonymous Web data. "[B]y breaking down silos to target these same viewers on digital screens, [we] can offer a game-changing way for advertisers to reach consumers before, during and after their favorite shows in order to take their ad campaigns to new heights," says Joe Apprendi, Collective CEO.

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