Collective's TVA Channels marketing software is intended to help advertisers retarget audiences from television viewing to the top 250 websites. The software uses cable-box information paired with anonymous Web data. "[B]y breaking down silos to target these same viewers on digital screens, [we] can offer a game-changing way for advertisers to reach consumers before, during and after their favorite shows in order to take their ad campaigns to new heights," says Joe Apprendi, Collective CEO.
Collective software retargets ads from TV to the Web
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