Column: Original content is vital to online marketing

01/16/2013 | Hospitality Net

Hoteliers should ensure that their online marketing content is original, easily accessible and relevant to the needs of travelers, writes Gideon Dean, a principal at Hotel Solutions Partnership. "In searching for, identifying and choosing a hotel, consumers have a bewildering array of options online. To have the opportunity to influence traveler's decisions as early as possible, hotels need to have relevant, optimized content at the center of any effective marketing strategy," Dean writes.

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