Common language aside, shopping styles don't translate

01/16/2013 | MediaPost Communications

Tesco's highly publicized decision to end its US experiment with Fresh & Easy stores and Best Buy's failure to take the UK by storm illustrate the fact that just because US and UK consumers share a language doesn't mean they're the same when it comes to shopping, retail experts say. "Tesco really misjudged how Americans shop, and things like wrapped produce and foods that are discounted by freshness date didn’t appeal to them," said Kantar Research's Bryan Roberts.

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