CP+B's app for Diesel is an inspirational death-watch

01/16/2013 | ClickZ

Crispin Porter + Bogusky's "Days to Live" campaign for Diesel watches uses an iPhone application for a campaign that creates a "sense of urgency," writes Susan Kuchinskas. The app polls users on their habits to estimate how many days they have to live, which can be displayed in a daily wake-up call along with an inspirational message.

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