CP+B's app for Diesel is an inspirational death-watch

01/16/2013 | ClickZ

Crispin Porter + Bogusky's "Days to Live" campaign for Diesel watches uses an iPhone application for a campaign that creates a "sense of urgency," writes Susan Kuchinskas. The app polls users on their habits to estimate how many days they have to live, which can be displayed in a daily wake-up call along with an inspirational message.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Sr. Product Marketing Manager
San Francisco, CA