Jaguar employs rich-media ad to drive affluent car buyers

01/16/2013 | Luxury Daily

Jaguar is promoting its Instinctive All Wheel Drive feature in video ads running on the Wall Street Journal's website. The ads introduce the new vehicle technology, and a click takes visitors to a page touting specific models on the brand's website. "A rich-media ad with video is more effective in generating awareness and consideration," says Jaguar communications manager Joseph Torpey.

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