Q-and-A: Metro marketing chief Marc Giroux

01/16/2013 | Retail's BIG Blog

Consumers are demanding more value, and technology is giving them tools to make better-informed buying decisions than ever before, says Marc Giroux, marketing chief at Canadian supermarket chain Metro. In this interview before his session at Retail's BIG Show, he explains how the chain's Metro & Moi loyalty program uses customer data to improve the customer experience.

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