Reser's revs NASCAR sponsorship

01/16/2013 | American City Business Journals

Reser's Fine Foods will sponsor five NASCAR Nationwide races with former NASCAR champion Matt Kenseth driving a car with the Reser's logo on the hood. Peter Sirgy, executive vice president of sales and marketing for the Oregon-based prepared foods company, said the tradition among NASCAR fans of tailgating and barbecuing "just fit with what Reser’s Fine Foods product line is."

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