Werther's works to win more caramel lovers

01/16/2013 | CandyIndustry.com

Caramel is a hot trend, and Werther's has been creating new flavors and investing in marketing efforts aimed at expanding its image beyond "grandpa's candy," said Gary Parker, VP of sales for parent company Storck USA. "Our consumer is really anyone who loves caramel and we’re reaching them through television, prints, some radio commercials and ... the fall festivals."

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