Why retailers should question Pinterest

01/16/2013 | MediaPost Communications

Pinterest set a record for passing the 10 million unique visitors milestone, and it inspires more people to buy something than Facebook, but questions remain among wary marketers if it can be effectively monetized, write Ron Adams and Ben T. Smith IV. Pinterest wasn't built for retail sales, lacking marketplace features, they argue. The site "doesn’t help retailers create meaningful engagement with local communities of consumers" and serves the purpose of discovery more than sales, they write.

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