"Devil Baby" is latest viral hit from thinkmodo

01/16/2014 | Mashable

Digital agency thinkmodo is just three years old, but it already has a number of viral hits under its belt, including a promo for a golf-cart hovercraft and a "telekinesis" stunt for the movie "Carrie." Its latest effort, for the movie "Devil's Due," involves an animatronic devil baby that scared unsuspecting passers-by, and it's racked up more than 25 million YouTube views in two days. The spot cost less than $1 million to make, and the company's videos usually create $10 million to $15 million worth of media coverage, said thinkmodo co-founder James Percelay.

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