How B2B marketers should take advantage of Twitter's new tools

Twitter will allow advertisers to target its users based on their e-mail addresses, a functionality that's aimed at the business-to-business market, writers Alex Kantrowitz. To make the most of this new offering, B2B marketers need to attach content to event and conference hashtags, keep tweets simple and personable, and make use of in-stream promotions. Advertisers can now track users conversions from promoted tweets and this should be used to optimize the spend, writes Kantrowitz.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA