Johnnie Walker shatters a glass car to highlight drunk-driving danger

01/16/2014 | Adweek

Iris Worldwide has turned Johnnie Walker's sponsorship of McLaren Mercedes Formula 1 racing into a clear message about the danger that comes from being behind the wheel when you're not in complete control of your actions. The spot features hundreds of Johnnie Walker glasses forming a race car that then slams into an invisible wall, breaking into pieces. "A split-second decision can be the difference between finishing first, last, or not at all. ... Join the pact to never drink and drive," says the voice-over.

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