Mobile ad spend trails device usage

01/16/2014 | Mobile Marketer

Mobile advertising amounts to just 3% of total ad spending, an unexpectedly low figure when sized up next to user consumption of mobile, industry executives noted on a panel at Mobile FirstLook: Strategy 2014. "Mobile offers the opportunity to combine online and offline and to think about how those behaviors change and how those advertising messages and content can be better integrated," said David Hewitt, SapientNitro's global mobile practice lead.

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