Nestle opts for adult humor in its first Super Bowl ad

01/16/2014 | MediaPost Communications

Nestle USA has released a teaser of its first-ever Super Bowl ad, which will promote the new peanut butter cups by its Butterfinger brand. Instead of relying on longtime Butterfinger promoter Bart Simpson, the ad features adult humor with actors playing the roles of chocolate and peanut butter attending couples therapy when the female declares she wants to try something "new...and crunchy."

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