Whole Earth Sweetener Co. has reformulated the zero-calorie sweetener Pure Via to remove any GMO ingredients. The product now uses dextrose from cassava root instead of corn and the packaging will reflect the move with a non-GMO label. “Consumers are increasingly looking for non-G.M.O. products and want to be educated about the foods they consume. We want to meet their expectations," said Cheryl Gill, director of North America marketing.
Published in Brief: