Pure Via reformulates to remove GMOs

01/16/2014 | FoodBusinessNews.net (free registration)

Whole Earth Sweetener Co. has reformulated the zero-calorie sweetener Pure Via to remove any GMO ingredients. The product now uses dextrose from cassava root instead of corn and the packaging will reflect the move with a non-GMO label. “Consumers are increasingly looking for non-G.M.O. products and want to be educated about the foods they consume. We want to meet their expectations," said Cheryl Gill, director of North America marketing.

View Full Article in:

FoodBusinessNews.net (free registration)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA