SodaStream: customization is key to soft drink growth

01/16/2014 | FoodBusinessNews.net (free registration)

Customization could breathe new life into the soft drink category, according to Yonah Lloyd, chief corporate development and communications officer for SodaStream. "Control from a perspective of consumer is a pervasive element across all consumer products today ... and it's the same thing in the world of food and beverage," Lloyd said. This year the company will launch syrups with the Campbell Soup Co.'s V8 Splash brand.

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