The clown takes on the King

01/17/2006 | Advertising Age (tiered subscription model)

A series of spots by Omnicom agency TBWA/Chiat/Day, Playa del Rey, Calif., explores the way McDonald's customers interact with the life-size statues of mascot Ronald McDonald that are fixtures in many restaurant locations. The ads are seen as a reply to a highly regarded campaign for Burger King by Crispin Porter + Bogusky that depicts the King inserted into humorous and unexpected situations.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY