The clown takes on the King

01/17/2006 | Advertising Age (tiered subscription model)

A series of spots by Omnicom agency TBWA/Chiat/Day, Playa del Rey, Calif., explores the way McDonald's customers interact with the life-size statues of mascot Ronald McDonald that are fixtures in many restaurant locations. The ads are seen as a reply to a highly regarded campaign for Burger King by Crispin Porter + Bogusky that depicts the King inserted into humorous and unexpected situations.

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