Deutsch campaign for Expedia ups ante in travel price wars

01/17/2006 | Advertising Age (tiered subscription model)

Deutsch's national branding launch for Expedia.com is built around the online travel agent's new best-price guarantee. Expedia is hoping to best rivals Orbitz and Travelocity, along with airlines and hotel sites, by offering the "Expedia Promise" of meeting or besting a competitor's price and offering consumers a $50 voucher if they find a better price.

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