The $12.79 Super Bowl ad

01/17/2007 | Adweek

One of the five finalists in the Doritos "Crash the Super Bowl" consumer-generated ad contest produced his spot for a whopping $12.79, according to Adweek's Barbara Lippert. She examines the five spots, and concludes that while creatives don't have to fear for their jobs, they might have a harder time justifying big production budgets. Check out the $12.79 ad here.

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