Toothpaste rivals take different tacks in new campaigns

01/17/2007 | NYTimes.com

Having lost its spot as the top toothpaste to Colgate-Palmolive's Colgate brand, Procter & Gamble has launched a $100 million campaign from Publicis Groupe's Saatchi & Saatchi, New York, touting the dental benefits of its new Crest Pro-Health. Colgate is trying to maintain its lead with a warm and fuzzy pitch from actress Brooke Shields, emphasizing that moms think the brand is good for their kids.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Baking & Pastry Chef Instructor
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations