Search startup claims it can place ads in whole new context

01/17/2008 | Bloomberg Businessweek

Startup Proximic, which has signed deals to provide search technology to Yahoo! Shopping and eBay's Shopping.com, is the latest tech company to try and challenge Google's hold on the segment, according to this article. The Munich-based firm is promising to deliver a new pattern-matching, indexing tool that it claims will more closely pair ads with content than Google's system.

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