Video blogger stars in Weight Watchers viral effort

01/17/2008 | Adweek

Weight Watchers has turned to video blogger Esther Brady, known online as Faint Starlite, to serve as a "brand apostle" for its "Stop dieting, start living" viral campaign. Starlite's MySpace page showcases a 60-second spot from Interpublic Group's McCann Erickson, New York, followed by a second video in which the blogger introduces herself and references the campaign.

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