Agents, travelers feel effects of airline battle with OTAs

01/17/2011 | Seattle Times, The

Airlines are fighting online travel agencies over flight reservations, and the situation has started to affect travelers and travel agents. ASTA said the battle involving American Airlines, Orbitz and other companies is the start of the carrier's effort to shift the travel industry toward a change in its distribution system. The change likely will make it more difficult to compare ticket prices and ultimately increase fares.

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Seattle Times, The

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