10 big ideas that will transform B2B marketing in 2012

01/17/2012 | BtoB Magazine

The tablet computer craze should reach enterprise solutions for business-to-business marketing soon, while social tools will become a more fundamental part of an organization's structure, according to this list of B2B trends for the year. As a paid/owned/earned media model becomes the norm, expect more content marketing, data analysis and marketing automation across all platforms, experts note.

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