Build your business and manage crises on Twitter

Twitter can be a powerful tool for finding business leads, writes Susan Varty of HeadStart Solutions. If you provide relevant content to your followers, they won't mind when you occasionally promote your business, she writes. Twitter, where many media companies maintain a presence, is also an excellent tool for responding to business crises, Dallas Lawrence writes.

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Globe and Mail (Toronto) (tiered subscription model), The · Mashable

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