How location-based engagement can drive sales

01/17/2012 | Street Fight

Brands can optimize their sales by taking customer location into account, writes Rob Reed. Using location-based applications such as Foursquare and Twitter, marketers can track location data, learn what interests buyers and even reach out to them at the point of sale. Marketers can use location-based data to lead customers through a sales funnel and ultimately persuade them to buy, Reed adds.

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