How a yogurt brand has won fans with Pinterest

01/17/2012 | Fast Company online

Chobani Yogurt has gotten a jump on rivals Dannon and Yoplait by setting up shop on Pinterest, according to this article. The social-noticeboard site is all about curating and sharing content, and that lets Chobani show off a more human side of its brand. "Pinterest allows your brand to show different facets of its personality. ... The visual impact makes content very shareable and shows a lot of different sides of our brand," digital-communications chief Emily Schildt says.

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