Secret to employee engagement? Put purpose behind your business

01/17/2012 | CBS MoneyWatch

Employees' lack of trust in their companies is a contributing factor to poor worker engagement, John Baldoni writes. Employees "feel that senior management is spared the rod both in terms of accountability as well as income, while middle and lower ranks are laid off or lose opportunities for raises and advancement," he writes. The key to building engagement is to determine what the purpose of your company is, he writes.

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