Strategies for monetizing apps

01/17/2012 | ZDNet

Providing superior value through applications that offer a quick return for users' investment of time and effort is crucial to making money, advises Gregory Kennedy, director of global marketing at mobile ad network InMobi. And of the four ways to monetize, including increasingly popular and effective in-app purchases, it's important to mix and match. "The more monetization strategies you can employ, the more money you will earn," Kennedy says.

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